Instructional Designer & Learning Experience Developer Wisconsin · Open to new projects

Alfredo Troche, instructional designer: Learning designed for People.

Twelve-plus years building training that moves the numbers: faster onboarding, higher completion and learners who actually finish. For Kohler, Johnson & Johnson, Western Digital, Microsoft and more.

Adult learners seated in a row concentrate on their laptops during a training session
Designs that deliver. Learning that sticks with measurable results.
80K+learners reached at Western Digital University
300+interactive courses designed & built
+38%course completion rate
−25%surgeon onboarding time at J&J
18languages supported globally
KohlerJohnson & JohnsonAonWestern DigitalMicrosoftAppleGoogleHPBest BuyVerizonSanDiskXbox
01 · Career

A career,
told in results

Each stage below starts with the business problem, then what I built and the return it delivered, followed by the work itself. Courses launch live in a new tab; design pieces open full-size.

07 2026 — Now

AI-Specialized Instructional Designer

Kohler, WI

Moving a company-wide training program onto Workday, with AI built into the workflow.

The challenge

Kohler needed to move company-wide training onto Workday Learning without losing momentum or quality along the way.

What I did

Partnered with SMEs and HR leadership to produce AI-assisted content, graphics, eLearning and facilitator guides, grounded in adult learning principles and blending interactive practice with instructor-led delivery.

The return

One platform for company-wide learning, plus a repeatable AI-assisted process for producing content, graphics, eLearning and facilitator guides.

EnterpriseWorkday Learning transition
AIassisted content pipeline
06 2024 — 2026

Program Manager / Senior E-Learning Developer

MedTech · Robotics & Digital Surgery

Getting surgeons ready for robotic-assisted surgery, 25% faster.

The challenge

Surgeon onboarding for robotic-assisted systems was slow, and dense procedural video wasn’t translating into accurate performance on assessments.

What I did

Worked side by side with surgical SMEs to rebuild procedural video as interactive practice in Storyline and Rise 360, and designed blended programs pairing self-paced modules with live sessions, supported by video produced in Vyond, Synthesia and Final Cut Pro.

The return

Surgeon onboarding time dropped by 25%, and post-training assessment accuracy improved across the Robotic Surgery and Biosense divisions.

−25%surgeon onboarding time
2divisions with higher assessment accuracy

Surgical training modules are proprietary. Shown here: customer-facing product education.

05 2023 — 2024

Instructional Designer & Technical Writer (Contract)

Global professional services

One visual system for a scattered training library.

The challenge

Training materials and internal print collateral had drifted apart, with inconsistent branding, formats and documentation quality.

What I did

Led the rebrand of the full training library and internal collateral, wrote and edited technical documentation (knowledge base articles and white papers), and delivered virtual instructor-led sessions over Zoom and Teams.

The return

A consistent, on-brand library that looks and reads like one company, with delivery tightened round over round using learner feedback.

Fulltraining library rebranded
VILTsessions refined by learner feedback

Work from this engagement is client-confidential. Details available on request.

04 Consulting

Independent projects

Instructional Design & eLearning Development

Healthcare · Financial services · Corporate compliance

Turning complex, regulated subject matter into courses people actually finish.

The challenge

Clients in healthcare, identity protection and home services needed complex, regulated material explained clearly to staff and customers.

What I did

Designed and developed the courses in Articulate Storyline, from visual design and interactions to assessments, and wrote long-form content such as white papers.

The return

Polished, ready-to-launch training and content that clients could put straight in front of their people.

03 2014 — 2022

Manager of Training & Education / Program Manager

Irvine, CA

Building Western Digital University into a global learning engine.

The challenge

A global workforce and channel of partners across B2B and B2C needed consistent product and sales knowledge in many languages, at scale.

What I did

Ran Western Digital University end to end: designed and developed 300+ interactive courses on an ADDIE framework, owned LMS operations, internal marketing campaigns and content analytics, and produced video in After Effects and Final Cut Pro.

The return

Enrollment grew past 80,000 learners in 18 languages, and course completion rates rose 38%, backed by the campaigns, landing pages and newsletters that brought learners in.

80K+learners worldwide
18languages
300+courses built
+38%completion rate
WDU Quick Start Guide cover View PDF
Presentation

WDU Quick Start Guide (PDF) (opens in a new tab)

G-Technology Brand Style Guide cover View PDF
Brand guide

G-Technology Brand Style Guide (PDF) (opens in a new tab)

02 2014

Onboarding Training Manager

Buena Park, CA

A complete onboarding curriculum, built from scratch.

The challenge

New facility employees needed a structured, repeatable path to productivity.

What I did

Designed a 30-course onboarding curriculum of video modules, quizzes and interactive content; facilitated classroom and on-site training; ran post-training evaluations.

The return

A structured, 30-course path for every new hire, with post-training evaluations to measure outcomes and retention.

30course onboarding curriculum
01 2010 — 2014

Senior Instructional Designer

Irvine, CA

Sales training for the world’s biggest tech brands, from the screen to the store floor.

The challenge

Microsoft, Apple, Google and their retail partners needed frontline associates who could confidently demo and sell new products at launch.

What I did

Led the Creative Services and Instructional Design teams; produced custom eLearning for Microsoft ExpertZone, Apple and Google; designed the launch collateral and brand guides around it; delivered live in-store training at Apple Stores, Best Buy and Verizon.

The return

Launch-ready retail teams across major partners, backed by a unified creative and learning practice under one roof.

2teams led (Creative Services + ID)
3retail partners trained in-store
Xbox Brand Guidelines cover View PDF
Brand guide

Xbox Brand Guidelines (PDF) (opens in a new tab)

Xbox 360 Accessories Selling Guide cover View PDF
Presentation

Xbox 360 Accessories Selling Guide (PDF) (opens in a new tab)

04 · About

I do my best work in the messy middle: untangling what experts know and shaping it into something a learner will actually finish.

I've spent twelve-plus years working out why most workplace training doesn't stick, and building the courses, videos and platforms that do. My work spans sales, manufacturing, medical device, healthcare and consumer technology, from a 30-course onboarding curriculum to a global learning university serving 80,000+ learners in 18 languages.

A background in graphic design and copywriting means I can take a program from discovery through visual design, scripting, development and launch. Lately that has meant AI-assisted content development and moving a company-wide training program onto Workday.

Authoring

Articulate 360 (Storyline, Rise), Captivate, Lectora, Camtasia

AI tools

Microsoft Copilot, Claude, Perplexity, Adobe Firefly

Learning platforms

Workday Learning, Canvas, Totara, Moodle

Video & motion

Final Cut Pro, After Effects, Premiere, Vyond, Synthesia

Design

Photoshop, Illustrator, Figma, Adobe XD

Standards & delivery

SCORM, xAPI, AICC · Virtual, blended, in-person

Web & workflow

HTML5, CSS, SharePoint, Jira, Confluence

Analytics

Adobe Analytics, Adobe Target

AI-assisted content developmentADDIE curriculum designSME partnership & discoveryLMS administrationVideo production & editingLearner analytics & reportingTeam & program leadership
Contact

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