Instructional Designer & Learning Experience Developer United States · Open to new projects

Alfredo Troche, instructional designer: Learning designed for People.

Twelve-plus years building training that moves the numbers: faster onboarding, higher completion and learners who actually finish. For Kohler, Johnson & Johnson, Western Digital, Microsoft and more.

See all Courses See the results

Adult learners seated in a row concentrate on their laptops during a training session — Designs that deliver. Learning that sticks with measurable results.

A professional pauses to reflect while taking notes beside her laptop in a bright, plant-filled workspace — Designs that deliver. Learning that sticks with measurable results.

80K+learners reached at Western Digital University

300+interactive courses designed & built

+38%course completion rate

−25%surgeon onboarding time at J&J

18languages supported globally

01 · The work

Adult learning that gets results.

Every course below is live and playable: open one and judge the work itself. Each section keeps the story behind the work one click away.

Moving a company-wide training program onto Workday, with AI built into the workflow.

AI-Specialized Instructional DesignerKohler, WI

Launch courseRobern Spring 2024 CollectionRobern · Kohler Co. brand · 2024

The story behind the work

The challenge

Kohler needed to move company-wide training onto Workday Learning without losing momentum or quality along the way.

What I did

Partnered with SMEs and HR leadership to produce AI-assisted content, graphics, eLearning and facilitator guides, grounded in adult learning principles and blending interactive practice with instructor-led delivery.

The return

One platform for company-wide learning, plus a repeatable AI-assisted process for producing content, graphics, eLearning and facilitator guides.

EnterpriseWorkday Learning transition

AIassisted content pipeline

Getting surgeons ready for robotic-assisted surgery, 25% faster.

Program Manager / Senior E-Learning DeveloperMedTech · Robotics & Digital Surgery

Surgical training modules are proprietary. Shown here: customer-facing product education.

−25%surgeon onboarding time

2divisions with higher assessment accuracy

The story behind the work

The challenge

Surgeon onboarding for robotic-assisted systems was slow, and dense procedural video wasn’t translating into accurate performance on assessments.

What I did

Worked side by side with surgical SMEs to rebuild procedural video as interactive practice in Storyline and Rise 360, and designed blended programs pairing self-paced modules with live sessions, supported by video produced in Vyond, Synthesia and Final Cut Pro.

The return

Surgeon onboarding time dropped by 25%, and post-training assessment accuracy improved across the Robotic Surgery and Biosense divisions.

Building Western Digital University into a global learning engine.

Manager of Training & Education / Program ManagerIrvine, CA

Launch courseWD Green, WD Blue and WD Black SSDsSales training

Launch courseG-RAID with Thunderbolt 3G-Technology

Launch courseSanDisk Extreme Portable SSDSanDisk

Launch courseAutonomous Vehicles & Data StorageWestern Digital

Launch courseMy Cloud Home and My Cloud Home DuoWestern Digital

80K+learners worldwide

18languages

300+courses built

+38%completion rate

See all 69 Western Digital courses

The story behind the work

The challenge

A global workforce and channel of partners across B2B and B2C needed consistent product and sales knowledge in many languages, at scale.

What I did

Ran Western Digital University end to end: designed and developed 300+ interactive courses on an ADDIE framework, owned LMS operations, internal marketing campaigns and content analytics, and produced video in After Effects and Final Cut Pro.

The return

Enrollment grew past 80,000 learners in 18 languages, and course completion rates rose 38%, backed by the campaigns, landing pages and newsletters that brought learners in.

Sales training for the world’s biggest tech brands, from the screen to the store floor.

Senior Instructional DesignerIrvine, CA

Launch courseKung Fu Panda 2 for Xbox 360 + KinectMicrosoft ExpertZone

Launch courseOffice for Mac 2011 Sales ScenariosMicrosoft ExpertZone · Apple Store training

Launch courseMicrosoft Hardware: Sculpt ComfortMicrosoft

Launch courseSatisfying CustomersHP

Launch courseEngaging the CustomerBest Buy

2teams led (Creative Services + ID)

3retail partners trained in-store

See all 7 Microsoft courses

The story behind the work

The challenge

Microsoft, Apple, Google and their retail partners needed frontline associates who could confidently demo and sell new products at launch.

What I did

Led the Creative Services and Instructional Design teams; produced custom eLearning for Microsoft ExpertZone, Apple and Google; designed the launch collateral and brand guides around it; delivered live in-store training at Apple Stores, Best Buy and Verizon.

The return

Launch-ready retail teams across major partners, backed by a unified creative and learning practice under one roof.

02 · Design archive

The visual
body of work

149 pieces across digital and print: campaign banners, full-length emails, landing pages, one-sheets, newsletters, print and presentation design.

Execution Guide (PDF, opens in a new tab)

03 · Writing

Words that
do the work

White paper · Experian

Synthetic Identities: Getting Real with Customers

Article

Storage and the Modern Data Center

Article

Data Loss: First Steps

Blog post

Why You Shouldn’t Implement This New, Trendy Design

Product copy

My Cloud Storage Ecosystem

Product copy

WD Purple Surveillance Drives

Web copy · Explore pages

The Creative Professional

Web copy · Explore pages

Professional Photography

Web copy · Explore pages

Surveillance & Smart Video

Web copy · Explore pages

External Storage

Web copy · Explore pages

Which Memory Card Is Right for Me?

04 · About

I do my best work in the messy middle: untangling what experts know and shaping it into something a learner will actually finish.

I've spent twelve-plus years working out why most workplace training doesn't stick, and building the courses, videos and platforms that do. My work spans sales, manufacturing, medical device, healthcare and consumer technology, from a 30-course onboarding curriculum to a global learning university serving 80,000+ learners in 18 languages.

A background in graphic design and copywriting means I can take a program from discovery through visual design, scripting, development and launch. Lately that has meant AI-assisted content development and moving a company-wide training program onto Workday.

Authoring

Articulate 360 (Storyline, Rise), Captivate, Lectora, Camtasia

AI tools

Microsoft Copilot, Claude, Perplexity, Adobe Firefly

Learning platforms

Workday Learning, Canvas, Totara, Moodle

Video & motion

Final Cut Pro, After Effects, Premiere, Vyond, Synthesia

Design

Photoshop, Illustrator, Figma, Adobe XD

Standards & delivery

SCORM, xAPI, AICC · Virtual, blended, in-person

Web & workflow

HTML5, CSS, SharePoint, Jira, Confluence

Analytics

Adobe Analytics, Adobe Target

AI-assisted content developmentADDIE curriculum designSME partnership & discoveryLMS administrationVideo production & editingLearner analytics & reportingTeam & program leadership

Alfredo Troche, instructional designer: Learning designed for People.

Adult learning that gets results.

The story behind the work

The story behind the work

The visualbody of work

Decks & brand guides

Coaching Store Personnel (PDF, opens in a new tab)

Nestlé Nesquik & Juicy Juice (PDF, opens in a new tab)

Office 365 Quick Guide (PDF, opens in a new tab)

WD UX Presentation (PDF, opens in a new tab)

WDU Quick Start Guide (PDF, opens in a new tab)

Xbox 360 Accessories Guide (PDF, opens in a new tab)

Xbox Brand Guidelines (PDF, opens in a new tab)

Microsoft Office Guidelines (PDF, opens in a new tab)

Windows Phone 7 Brand Identity (PDF, opens in a new tab)

Windows Phone Co-Marketing Guide (PDF, opens in a new tab)

Microsoft KIN Brand Guidelines (PDF, opens in a new tab)

G-Technology Brand Style Guide (PDF, opens in a new tab)

DG Brandbook (PDF, opens in a new tab)

CSID Examples (PDF, opens in a new tab)

Execution Guide (PDF, opens in a new tab)

Words thatdo the work

Synthetic Identities: Getting Real with Customers

Storage and the Modern Data Center

Data Loss: First Steps

Why You Shouldn’t Implement This New, Trendy Design

My Cloud Storage Ecosystem

WD Purple Surveillance Drives

The Creative Professional

Professional Photography

Surveillance & Smart Video

External Storage

Which Memory Card Is Right for Me?

Authoring

AI tools

Learning platforms

Video & motion

Design

Standards & delivery

Web & workflow

Analytics

The visual
body of work

Words that
do the work